This “likability boost” also exists for people engaged in synchronous movement entrained to the same beat (in layman’s terms, dancing together), who report “liking each other better, remembering more about each other, trusting each other more”. In studies on unconscious imitation, researchers have found that strangers who subconsciously mirror one another’s body posture and gestures during their first meeting also report more mutual positive feelings. (Although the mirror neuron effect appears to be weaker when we watch video of a person moving rather than seeing it in the flesh, it is still present.) This happens whenever we see (or hear) human movement, whether it’s an acrobat, a yoga teacher, or a teenager dancing on TikTok. As we watch another person perform an action, mirror neurons fire throughout the motor cortex to map that movement onto our own bodies. Scientists believe imitation functions through a system of “mirror neurons” which are thought to exist in the brains of all primates. Imitation, and particularly the imitation of posture and movement, is an ancient behaviour at the heart of how humans learn from and connect with each other. Popularity on the app is often based on the inventiveness, skill, and entertainment value of the original dance routines created by users.Įvery so often a dance routine becomes a viral hit, and other users of the platform post their own versions copying the original user. Users can easily add music to the platform’s 15-second videos, which has meant that dance routines feature prominently on the site. It is designed so its key features to users are playfulness and performativity. However, the app has largely avoided scrutiny by billing itself as a “creative platform” rather than a social media site.
Pop star Doja Cat’s song Say So became popular in part due to a dance featuring the song by TikTok user Doja Cat responded by releasing the song as a single complete with a video clip that included the dance and its creator.Īs TikTok has pushed its way into the ranks of global social media giants, its rise has been accompanied by some anxiety in the West due to its origin in China and popularity among children and teenagers. In Vietnam, a dance challenge demonstrating correct handwashing procedures is synced to the Ministry of Health’s pop song informing citizens about coronavirus precautions.Ĭontent from TikTok is also establishing a feedback loop with more traditional channels. The New York Times publishes in-depth investigations of who really created popular routines. The youth-oriented online videogame Fortnite recently ran a TikTok-based competition to create a new dance routine for player avatars. Now TikTok has become a vital component of the pop culture machine. The catchy tune became unavoidable in 2019, selling 10 million copies and spending a record-breaking 19 weeks at number one on the Billboard charts. Released in late 2018, the song received little attention until it spawned a dance routine that went viral on TikTok. "No scales and no worries" is Flo's motto, and we can fully get on board with that.Perhaps the first real demonstration of the power of TikTok was the rise of Lil Nas X’s country-rap hit Old Town Road. Flo is all about balance, and doing what she's doing because she wants to feel better - not because anyone has told her she should.
Florence SimpsonĢ0-year-old Flo has spent the last few months documenting her quest to fit back into her jeans - but you'll find no pressurising, weight loss propaganda here. If you're ready for a bit of extra body positivity on your daily scroll, why not follow some of these wonder-women. Tik Tok, in all its lip-syncing, dancing glory, hosts some brilliantly inspiring women who are about to remind you that you're just great exactly the way you are. For that reason, it can be important to reinforce messages of positivity and self-love however you can - and an easy way to start is by curating your social media feeds.
Age-old societal beauty standards continue to exist, haunting anyone who doesn't quite 'fit' for one reason or another. You can't just magic body confidence (or even body acceptance) out of nowhere.
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